Internet Marketing Privacy Issues Essay -- Internet Security

If a random person came over to you on the street, would you give him your personal teaching? Would you allow him to follow and record your activities? Most certainly non. Although this answer whitethorn be obvious in the physical world, the general populations behavior on the mesh is strikingly different. Websites like Facebook, Twitter, and Google retain vast amounts of personal instruction of their users. Although this practice benefits the user as well, unrestricted profiling weed be quite unnerving. Since regulation from the government may impede Internet use, and unless the nemesis to internet users privacy are shown to exceed the benefits, the government bequeath not regulate the internet, rather we should educate the public how to be more answerable themselves.The most lucrative business on the Internet is marketing. Companies have muster up with expert ways to generate revenue with very targeted advertise. distributively company has their unique method to identi fy their consumers, some more obscure than others. For example, on a website geared to new mothers the advertisements would reflect that by advertising for baby diapers or mouldula. This type of targeted advertising is understood and acceptable. The consumer benefits by having advertisements in their interests and the vendor has a higher likelihood of making a sale. The Internet has introduced novel ways to track consumer habits and interests thereby creating smarter advertising. Microsoft employs their browser Internet explorer using cookies to track user habits. Cookies are pieces of text stored by a users web browser, they are sent back and frontward every time a user accesses a web page. These can be tracked to follow web surfers actions. Cookies are used to store... ...egulation may not be a solution, history has proven that the power to propose this glowing lack of privacy lies within the hands of the people themselves. The expressive style in which similar issues we re resolved in the past, elucidate on the present. The instanter famous company Truste created the Web Privacy Seal, the little icon that tells you the website is secure. cardinal years ago users were to afraid to buy anything in the internet with their extension cards for fear of identity theft, now one can erect look for that seal. As mentioned before Facebooks privacy changes prompted 2.2 million Facebook members to form a group protesting these changes. Consumers are recognizing the threat to their control and in the very(prenominal) way in the past have come up with ingenious ways to protect themselves they will continue to stand up for their rights that will ultimately affect company policies.