Land O. Lakes Marketing Strategy

In business, it is essential for management to understand the design and greatness of merchandise to his or her organic law. Management utilizes marketing tools to satisfy the involve of guests, and to gain a better understanding of the harvest-festival itself. The goal of this newsprint is to discuss and analyze the scattering practices of landed estate O Lakes justter. In critical review of the dispersion practices, I will also onrush to show the importance of knowing and understanding the increase you argon marketing. Distribution Strategies A scattering strategy is in relation to how a company will transmit the product or helpings they argon offering to the consumer.The distribution of a product is essential to the organization. Making sure the product is at the right wing place at the right time. If the demand for the product is underestimated, the consumer will not be able to purchase the product, which will affect profits. There atomic number 18 two channels of distribution indirect and direct. Indirect channels of distribution involve distributing the product to contrasting outlets before it gets to the retailer or consumer, for poser the product is sold to a manufacture, then to a interlocutor, and then on to the retailer.Direct channels of distribution involve shipping the product directly from the manufacturing business to the consumer. There are several types of distribution strategies. The most common types are intense distribution, exclusive distribution, and selective distribution. Intensive distribution is more usually employ to distribute low priced or impulse purchases, for illustration overstuffed drinks. Exclusive distribution involves limited distribution to a individual outlet, for example cars. Selective Distribution is when an organization uses a select and small payoff of outlets to distribute his or her product.Land O Lakes uses an indirect distribution channel and intensive distribution. Distribution Model s A distribution model is the manner in which goods spark off from the manufacturer to the outlet where the consumer purchases them in some marketplaces, its a very mingled channel, including distributors, wholesaler, jobbers and brokers (Entrepreneur 2010). A distribution model is needed once you generate laid how the product will be distributed. Land O Lakes uses the direct distribution model. he manufacturer (farmer), the wholesaler, and then to the retailer, this is similar to that of the conventional distribution model, however, Land O Lakes owns and steers the manufacturing of the product. Distribution Chain A distribution chain refers to the office used to transfer the product or merchandise from the manufacturer to the overthrow user. Land O Lakes is a cooperative, the coop states that it has around 3200 producer-members, 1000 member-cooperatives, and about 9000 employees who process and distribute products for about 300,000 agricultural producers (Land O Lakes, 201 0)JIT ( only if in Time) Just in time marketing, also called JIT refers to the manufacturing operations of a company. It is int nullifyed to pooh-pooh the wasteful, non value adding tasks and strives for continuous improvement in productivity (Businessihub, 2010). The JIT philosophy was actual in 1970s by Taiichi Ohno, of Japan. Ohno, developed his philosophy while working(a) with manufacturing plants of Toyota. The primary goal of JIT is to achieve maximum output on a timely basis. Land O Lakes has a similar program it uses to get on and maintain effectiveness. jab vs. PullPush vs. Pull marketing strategies are two different methods for promoting products and services to consumers. Push and Pull marketing is used to define marketing practices for getting the consumer to purchase a particular product or service. Push marketing refers to putting the product or service out to the curio user. This rear end be done through various advertising, such as cold calling, emailing prosp ective customers, to using a popular website to promote the product. In retail, an example would be in department stores a salesperson can push or recommend a particular product.Pull marketing refers to an attempt to get the consumer to come and see what product or service your organization is offering. The consumer is enticed so to speak, by the advancements and advertising being presented. Land O Lakes used the pull method of marketing to promote the new butter blossom forth with olive oil, with a commercial of an Olive painted with cow markings, and created the Colive. The promotion included a free coupon to try the spread. Wheel of sell Wheels of retailing is a hypothesis of M. P. McNair that explains the patterns of change in retailing.It is new types of retailers who land prices by lowering or eliminating customer services, once established, the retailer increases prices and customer services. During this process the retailer becomes vulnerable to the next low priced retai ler. Types of Wholesalers The U. S. Bureau of the numerate defines wholesalers as The activities of those persons or establishments which sell to retailers and other merchants, and or to industrial, institutional, and commercial users, but who do not sell in large amounts to final consumers.It is principal(prenominal) for marketing managers to understand the role of the wholesaler. There are ten types of wholesalers. The merchant wholesaler owns the products he or she is selling. The general merchandise wholesalers are service wholesalers who exsert a variety of non perishable items, such as hardware, cosmetics, furniture, and apparel. The single line wholesalers are also service wholesalers who carry a littler line of merchandise than the general wholesaler this type of wholesaler may just carry one item in particular.The specialty wholesalers are a service wholesaler who carry a narrow hunt of products, but offers more service and information, such as Vitamin Cottage. The cas h and carry wholesalers are the same as the service wholesalers except the customer must pay in cash. The drop shipper wholesaler own the products just deal merchant sellers, however they do not handle stock or deliveries, and are mainly focused on selling, this type of wholesaler sells products in bulk and gets product orders from other wholesalers and business users.The Truck wholesaler specializes in delivering products he or she stocks in their own trucks, an example of this type of wholesaler would be Mountain Man Candy. The last three types of wholesalers are unhorse order wholesalers, Producers Cooperatives, and Rack jobbers (2010). Land O Lakes would be considered a producers cooperatives. A producers cooperative are wholesalers who operate almost as full service wholesalers, however the profits go to the cooperatives customer members (2010). ConclusionIn conclusion, over the past several years business models and strategies have become more advanced. Distribution is impo rtant to any organization, to understand how and when the product will get to the consumer. Efficiency is the key. When deciding how to distribute the product to the end user, the marketing manager has to take all aspects of the distribution process into consideration, as well as what the consumer wants. After all, the customer is the one to please, if you want the product to sell.