Feasibility of putting up vegan restaurant Essay

INTRODUCTIONThis chapter put forwards the business profile and frequent description of vegan eating places, which fall under the consumer foodservice industry. This chapter includes the background of the guinea pig, rationale of the reflect, objective of the dissect, sphere and limitation, significance of the study, research methodology, research design, and locale of the study, information gathering tool, data gathering procedure and the definition of terms.1.1 Background of the studyVegan was termed in England in 1944 by Donald Watson which means non-dairy Vegetarian. It opposed the use of eggs as a food. Later, the definition of vegan was extended and it means that man should live without exploiting animals. (http//en.wikipedia.org/wiki/Veganism.)Caf is an establishment that focuses on serving coffee. It may refer to an informal eating place, offering a figure of speech of hot meals and made-to- exhibition sandwiches. Caf is a French word which means coffee. (http//en.w ikipedia.org/wiki/Caf%C3%A9.) great deal give extra importance when it comes to health. One of its reasons is the sudden existence of legion(predicate) diseases that threatens the lives of the people. Obviously, when we talk about health, it always entails a healthy diet. Eating Vegetables and fruits is the beat out thing we know how to prevent such life ominous diseases because of its vitamins and mineral content with the absence of bad cholesterol. According to the 2010 Dietary Guidelines for Americans, a give out issued by the U.S. Department of Agriculture and the U.S. Department of Health and Human Services, a vegetarian diet is associated with lower levels of obesity and reduced risk of cardiovascular disease.thither atomic number 18 varieties of restaurants registered here in oecumenical Santos City and most of the foods offered in these restaurants are meat and animal products. To make a variation and since thither is a rapid growth of health and beauty conscious peopl e, the researchers heading to provide an exceptional and accommodative vegan restaurant with caf for the people who need a gear up for chatting, tomake transactions and opposite personal activities. With its extraordinary body structure and kettle of fish, food lovers especially vegetarians might find it a good place to unwind, socialize and experience take in in a vegan way with a Pinoy touch.This proposed vegan restaurant pull up stakes be the first vegetarian restaurant in prevalent Santos City. Since it is vegan, it serves vegetable cuisine and plant products like beverages from fruit extracts and pasta with the rule culture of Chinese, Japanese, Korean and Italian that serves as the asset from the competitors. It also has a caf that could make an edge among other restaurant. The place is a Wi-Fi hot compass point and a Zen style ambiance which makes customers feel relaxed while eating or staying inside. Special room for conference meetings and other events is also offe red.1.2 debate of the ProblemThe researchers leave aim to determine the feasibleness of putting up a vegan restaurant in San Miguel Street, General Santos City. Specifically, this study has the following objectivesa) To present the business descriptions of the existing restaurants in terms of theira.1) products and servicesa.2) major players in the industrya.3) capa urban center of the industrya.4) key success factorsa.5) the marketa.6) the political sympathies roleb) To conduct a structural analysis of Vegan Restaurant with caf in General Santos Cityb.1) Threats of Potential Entrantsb.2) Threats of Substitutesb.3) Bargaining force out of the suppliersb.4) Bargaining power of the customersb.5) Competition in the Industryc) To determine the feasibility of putting up a vegan restaurant with caf in General Santos City considering the following flavorc.1) Management and organisationalc.2) Marketingc.3) Technicalc.4) Financial1.3 Specific ObjectivesThis refers to the proper(postnom inal) objectives of this study which will comprise of the management organization, the technical production, the marketing aspect, the fiscal study, and the social significance.1.3.1 Management and OrganizationThis aspect includes the form of business organization, organizational structure, personal qualifications, duties, and responsibilities and personnel salary structure.1.3.2 Technical and ProductionIt deals with the equipment and facilities needed in the vegan restaurant and its operation. It also deals with the architectural design of the restaurant.1.3.3 Marketing AspectIt focuses on the trends, the competition, target market and the size of the market. Also it presents the design and implementation of the marketing activities of the vegan restaurant.1.3.4 Financial StudyIt determines the operating cash requirements, cash flow, the pecuniary statements and the financial analysis and also, it provides the viability of the project.1.3.5 Social meaningIt focuses on the impact of the society and the economy.1.4 Significance of the StudyThe business Greens N Coffee vegan restaurant is socially significant since it would create income, development, additional leisure, and improvement and therefore, progress. Basically, vegan restaurant is an income generating activity, for the exchange of produce of money, since any businesses concern is profitability. The following beneficiaries of the study were identified by the researchers To the public, that they mayappreciate the health take ins that will be offered by the vegan restaurant. To the Generals who are pursuit for employment, they may be able to find jobs in which they can get income to support them in their daily lives.To the future restaurant owners who are plan to put up a vegan restaurant, that they may be able to discombobulate a new perspective on the design and strategies essential to the effectiveness, stability and productivity of the business. To the local Government of General Santos City, for they can obtain taxes and other income from this business that they can use once the study is proven feasible To the future researchers, they may be able to use this as their fictitious character for future studies regarding on vegan restaurants.1.5 Scope and LimitationThis study aims to determine the feasibility of putting up a vegan restaurant with caf in San Miguel Street, General Santos City. The respondents of this study will only be limited to the restaurants in General Santos City. This study discusses the management and organization aspects, technical and production aspects, marketing aspects, financial study aspects and social significance aspects of the industry.This research study will be conducted in the months of July to September 2011 within the locality of General Santos City. The researchers will choose 4 players of the restaurant industry registered at the Department of Trade and Industry (DTI) of the city. The researchers will be interviewing 4 managers or s upervisors from the said members of the restaurant industry.1.5 Research use and MethodologyThis refers to the research method, the respondents of the study, the locale of the study, the research instrument that will be utilize for this study, and the data gathering procedure.1.6.1 Research MethodIn this study, a descriptive method of research will be use which will deal with information that can be easily understood, while the forge of this goes beyond mere gathering and tabulation of data. It involves the elements of interpretation of the meaning or significance of what is described. See figure 1 for the research flow.1.6.2 RespondentsThe respondents of this study are the managers, and assistant managers of the Grab A Crab Restaurant, Ranchero Restaurant, Taps N Mix, and Dimsum dining car in General Santos City.1.6.3 Locale of the StudyThis business will be located at San Miguel Street, Lagao, General Santos City. The city is the southernmost port city of the Republic of the P hilippines. It is one of the most populous urban centres in the sylvan with a population of 530,129 as per data of 2007 census (http//www.census.gov.ph/data/census2007/index.html). GenSan is delimited by municipalities of Sarangani Province namely Alabel in the East of the city, and Maasim in the South. General Santos City is a component of province South Cotabato.1.6.4 Research doerThe researchers will be using a primary and a supplementary instrument as a research tool in order to acquire information from the respondents. An interview guide will be used as the primary instrument. The sources of the primary data are the managers, supervisors or representatives of the restaurant in General Santos City. The interview guide which will be used to gather data from the members of the industry consists of questions regarding the management and organizational, technical, marketing and financial aspects of the restaurant industry. This type of gathering tool will most probably benefit t his study. Along with this, observation will also be used to heap up further information which will be helpful in conducting the study. The standby tools that the researchers will apply are the library resources, internet data, periodicals, published and unpublished materials.1.6.5 Data Gathering ProcedureThe researchers will make preliminary visitations to the location of the four (4) major players of the restaurant industry. Letters of permission will be sent to the respondents and eventually approvals are expected as a response. aft(prenominal) a positive response, there will be a mean interview with the managers, supervisors, or representatives from the respondents. Afterwards, data will be gathered, classified and taken with respect to the objectives of this study.