Lawn Industry of Pakistan

Letter of Ac friendshipment Ms. Saadiyeh Saad Course Convener methods of seam look for CBM Karachi. Dear Madam, As per instructions, we argon submittings this case-study like look into invigoratedspaper publisher on Lawn Industry of Pakistan discussing the factors impacting the intensification of lawn fabrics in Pakistan. We would like to thank you for macrocosm so sustainful and supportive in the teaching us this subject in such a manner that after its completion, our concepts are liter onlyy cloudless regarding various methodologies involved in investigatees.Beyond whatsoever doubt, it is just an offspring of your comprehensive and procedural approach of teaching that we declare made this depict with forbidden scantiness of any kind. We are re in ally obliged for your support, Madam. Regards, Nasir R. Zaidi Pakistan Business Research (PBR) is a nation wide advisory services senescency and commercialize search sozzled. Primarily, it focuses on assisting retail manufacturing executives and vendors serving retailers to achieve matched differentiation and foodstuff success through business-driven short term enthronisations.PBR provides facts ground investigate and customer centric strategies to enable better offerings from vendors and more rough-and-ready business investments by retailers. PBR helps clients gain clarity, obtain precise perspective and fashion course of action on critical business issues. Founded in 2009 by a group of IoBM Grads, PBR provides custom commercialiseing research, syndicated research and evidence-based consulting to leading administrations in the financial services, life sciences and consumer goods industries.Through prize research, advanced analytics and deep industry knowledge, PBR delivers data-driven solutions and strategies that enable clients to better understand customers, define products, and shape commercialise opportunities in secern to increase revenues and grow the value of their products a nd brands. PBRs Key goSince its inception in 2009, PBR has providing services of a full-fledge research firm that specializes in helping companies understand current customers, lost customers, potential customers and employees (internal customers) and track the factors that need customer satisfaction, loyalty, awareness, and purchasing conducts. Under breathing out rapid developments since its establishment in 2009, PBR is a grocery store research companywith already many standing client relationships in place and a strategic plan for strong and consistent development. load Values Invest in continuous learning to improve the character of work and the development of our employees Exhibit an ethical can-do attitude and exert what we preach. Form lasting partnerships with our customers and suppliers Foster a rewarding and fun purlieu for employees Further our commitment to the community. Provide products and services that exceed our clients expectations in harm of accuracy, not e and cadenceliness. Brand Research & ConsultingBrands dictation a critical part in barter for decision making. They are the customer-facing expression of your business dodging. So why do so many companies know so slight about their brands? Whether you are just starting to define yourbrandor you use up an established brand that you aremanaging accurate and timely selective data is available only throughadequate brand research. PBRs branding researchconcentrates on six key areas to give the critical information you need to manage your brand 1.Creating a new brand strategy 2. Understanding how far your brand can stretch 3. Brand computer architecture 4. Brand management 5. Revitalizing brands 6. Brand positioning New Products / function Research The failure rate ofnew productlaunches is very high. just about estimates are that less than 20% of new products succeed In order to increase your chances of new product success, turn to Pakistan Business Research (PBR). Our fuck off in trade research for divulgeing, developing and launching new products is chip to none.Using both qualitative and quantitative research, we can help you identify customer dissatisfaction and unmet needs, generate and screen new product concepts, evaluate market feasibility ( entreat and value), identify compelling marketing benefits and messages and track introduction, awareness and trial. Introducing new products without marketing research is like driving blind much as well as risky In short, just let PBR help you navigate your behavior to successful product introduction. Additional Areas of Expertise Advanced Statistical AnalysesPBR has an on-the-scene(prenominal) online module to conductadvanced statistical functionssuch as quaternary regression (driver analytic thinking), cluster psychoanalysis, factor analysis, perceptual mapping (multidimensional scaling), structural comparability modeling and data mining. Marketing Surveys In addition to our market research sp ecialties, PBR is well experienced in conducting different types of marketing research including all types of Business-to-Business and Business-to-Consumer research studies, advertising effectiveness, attitude outpouringing, marketing effectiveness, market segmentation, positioning and a lot more.Pragmatic Execution Our business research can help you not only design provided also execute the outperform possible marketing surveys taking into consideration which aspects of your marketing efforts are being measured, available contact information, market segment, market size and structure, available budget etc. PBRs Marketing Research Process Our marketing research processincludes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making.The reasons and times at which your company or organization might consider performing marketing research varies, but the worldwide purpose of gaining intelligence for decision making remains constant throughout. Customers recreate the central role in the marketing research process. As a company or organization, the sweep over majority of research you are soon considering likely revolves around your customers Current customers Prospective customers Lost customers Members Community Employees (internal customers) Shareholders (internal customers) Whether you are creating a new marketing research program or by chance revising an existing marketing research program, what are the steps you should aspire? While there are dozens of little steps along the way, each of these steps fits into one of the 6 major steps of the marketing research process. They are feeling 1 Identifying and define the problem grade 2 Develop the approach Step 3 Establish research design and strategy Step 4 Collect the data Step 4 Perform data analysis Step 5 paper and presentProblem Definition The Case PBRs two month old client, KOHINOOR TEXTILES wanted to invest some money into opening a seasonal lawn boutique brand. KOHINOOR TEXTILES was aware that rigorous market research and analysis would be required in order to determine potential for such a venture as related to scathe, timberland, sales, marketing, culture and lifestyle and trends of already existing lawn brands. The client, already possessing a favourable market share in fashion industry, had noticed that the demand of lawn products was on the increase duringSpring and spend seasons and a larger proceeds of brands were on a sharp harvest-home pattern when other smaller competitors sprung up and began taking some of the market share. Yet this client also noted that out of 10 or 15 such lawn manufacturing companies, only about 3 or 4 were highly successful. So we were brought in and asked, what factors make lawn collections so successful? Is the demand ever increasing? Is the supply meeting the demand? Is this only seasonal or is it a year round trend? And lastly, wo uld a lump-some investment towards manufacturing and grappleing high quality lawn be fruitful for a firm?Developing the Approach With these queries and predicaments in mind, PBR called upon some its most outstanding and proactive researchers to help KOHINOOR TEXTILES embark on a journey to launch their lawn prints. The group consisted of Mr. Nasir ZaidiDirector Research Affairs (PBR) Mr. Salman AnisManaging Director Analysis (PBR) Mr. Ahsan Rasheed Head Research Coordinator (PBR) Mr. Hassan GhoriResearch Method Analyst (PBR) Establishing Research Objective & Design The research objective was to take a chance what factors were making lawn exhibitions so successful? after(prenominal) lengthy discussions, it was decided that it would be best to get into the customers mind directly (primary research) about what makes lawn exhibitions so successful. The team sat together to construct a way of finding out facts on the growing trends of lawn and the entire fashion industry at the co mparable time. After a lot of deliberations and keeping in realise the self-propelled state of affairs in lawn industry, it was decided that the level market was each WOMEN FALLING IN 18+ AGE RANGE. With further more analysis and options, the future(a) questionnaire was constructed for a survey of a prove of a degree centigrade (hundred) women.Questionnaire We, the final year students of College of Business Management (CBM), are conducting a research into HOW BRANDED LAWN IS TURNING INTO AN INDUSTRY and the INCREASING TREND OF LAWN CULTURE IN PAKISTAN. We shall be thankful if you can spare two minutes of your time and fill this short questionnaire. 1. Never ask a woman her age, but whats your age range? a. 16-25________ b. 26-30________ c. 31-35________ d. 36+________ 2. You are currently a. In school________ b. In college________ c. Employed________ d. A housewife________ 3. In the recent past, how many Lawn Exhibitions have you attended? . 1 2________ b. 3 4________ c. 5 6________ d. 7 and above________ 4. Do you prefer Lawn over other fabrics? a. Yes________ b. No________ c. Depends on the occasion________ d. Only in summers________ 5. Which one of the following factors tally to YOU makes Lawn Exhibitions so successful? a. outlay________ b. Quality________ c. Availability________ d. Advertisement________ e. Other (please specify) 6. What is the Maximum scathe you are willing to net for a Lawn suit? a. 1000 1999 PKR________ b. 2000 2999 PKR________ c. 3000 3999 PKR________ d. 000 4999 PKR________ 7. Lawn is best for a. Formal occasions________ b. Casual wear________ c. amalgamate of both a & b________ d. Daily use________ 8. How many hours would you say you watch mode TV or port 360 in any given calendar hebdomad? a. Dont watch either________ b. 1 7 hours________ c. 8 14 hours________ d. 15 + hours________ 9. Which factor has yarn-dyeed / influenced your Lawn buying behavior the most, if at all? (Choose the best option) a. Plain nec essity________ b. Media________ c. Growth in the elan Industry________ d. Need for purchase of high quality products________ 10.Does television set have a direct affect on your buying behavior? a. Never________ b. Rarely________ c. Sometimes________ d. Definitely ________ 11. Whats your opinion towards Bollywood stars endorsing products of a Pakistani Lawn shaper? a. Thats a good thing________ b. Whatever helps sell merchandise________ c. Neutral________ d. It shouldnt happen Pakistan Zindabad ________ 12. Whats the proceeds one theme to hearing about so many exhibitions? a. Friends________ b. Television________ c. Billboards________ d. Radio________ 13. Is there a curb availability of high quality lawn? . Yes________ b. No________ c. There are plenty of copies in the market________ 14. Which Lawn manufacturer harmonize to you is the best? (please write down your answer) __________________________________________ 15. What are the two main reasons (in your viewpoint) that have c aused a significant increase in the number of high quality lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? a. add-on in demand ________ b. mickle becoming more aware of their strong-arm presence________ c. Increasing number of occasions to attend ________ d.Its too angry for wearing other clothing material________ e. Any other (please specify)______ 16. Which one of the following exhibitions HAVE YOU attended thus far in 2010? (Please place a tick-mark) JOFA (HSY) MAUSUMMERY GUL AHMED SONIA BATLA AL KARAM SOBIA NAZIR LAKHANI LAWN SANA SAFINAZ MARIA B. V9 LAWN PRINTS JUNAID JAMSHED FIRDOUS 17. Which Lawn exhibitions DID YOU attend in the year 2009? (Please place a check-mark) JOFA (HSY)MAUSUMMERY GUL AHMED SONIA BATLA AL KARAMSOBIA NAZIR LAKHANI LAWNSANA SAFINAZ MARIA B. V9 LAWN PRINTS JUNAID JAMSHEDFIRDOUS 8. Rate the following Lawn Exhibitions, only those you have attended, on a scale of 1-5 (1 being the worst possible rating and 5 being the best) b ased upon set, quality, and design of each, in YOUR mind (please circle your choices) V9 Lawn Prints (Vaneeza Ahmed) Price1 2345 Quality1 2345 Design1 2345 Mausummery Price1 2345 Quality1 2345 Design1 2345 Gul Ahmed (Ideas) Price1 2345 Quality1 2345 Design1 2345 Junaid Jamshed Price1 2345 Quality1 2345 Design1 2345 JOFA (HSY) Price1 2345 Quality1 2345 Design1 2345 Sana Safinaz Price1 2345 Quality1 2345 Design1 2345 information CollectionWith the questionnaire complete, it was time for collecting data from a total sample population of 100 (hundred) women. The objective was to collect data from school and college going girls as well as go a to a lawn exhibition itself to gather data through a survey The response was overwhelming as it took just an hour to get 50 forms filled in the College of Business Management (CBM) alone although, the remaining were filled at Vaneezas V9 Lawn Prints Exhibition which was quite trivial yet fascinating For the results of the research carried out, le ts go to Data Analysis which is self-explanatory.In the recent past, how many Lawn Exhibitions have you attended? pic Do you prefer Lawn over other fabrics? Which one of the following factors according to YOU makes Lawn Exhibitions so successful? What is the Maximum Price you are willing to pay for a Lawn suit? Lawn is best for How many hours would you say you watch excogitate TV or Style 360 in any given workweek? Which factor has affected / influenced your Lawn buying behavior the most, if at all? Does television have a direct affect on your buying behavior? Whats your opinion towards Bollywood Stars endorsing products of a Pakistani Lawn manufacturer?Whats the number one source to hearing about so many exhibitions? Which Lawn manufacturer according to you is the best? What are the two main reasons (in your viewpoint) that have caused a significant increase in the number of high quality lawn manufacturers and the growth of lawn exhibitions in the Pakistani market? Quality of V9 prints in view of women Price of V9 prints in view of women Price of Mausummery prints in view of women Quality of Mausummery prints in view of women Price of Gul Ahmed prints in view of women pic Quality of Gul Ahmed prints in view of women picPrice of Junaid Jamshed prints in view of women pic Quality of Junaid Jamshed prints in view of women pic Price of Jofa (HSY) prints in view of women pic Quality of Jofa (HSY) prints in view of women pic Price of Sana Safinaz prints in view of women pic Quality of Sana Safinaz prints in view of women pic Hypothesis streaking H0 population attending exhibition in 2010 has change magnitude than in 2009 HA People attending exhibition in 2010 has not increased than in 2009 pic H0 care Exhibitions and ceremonial television are dependent HA Attending Exhibitions and watching television are independentSignificance aim 5% Test Statistics Chi-Square test on liberty pic pic How many hours would you say you watch Fashion TV or Style 360 in any giv en week? pic As P0. 05 wherefore we donot disapprove Ho Conclusion As the test that the given data provides sufficient evidence to conclude that attending a lawn exhibition depends upon the watching Fashion TV or Style 360 Ho There is no gustatory perception of lawn with regards to age H1 There is preference of lawn with regards to age Significance Level 5% Test Statistic Chi-Square test on independence Case Processing Summary Cases Valid Missing marrow calculate Do you prefer Lawn over other fabrics Total YES NO Pearson Chi-Square 12. 961a 9 . 164 likelihood Ratio 13. 120 9 . 157 Linear-by-Linear Association 2. 670 1 . 02 N of Valid Cases 89 a. 12 cells (75. 0%) have expected calculate less than 5. The nominal expected count is . 45. cruciform Measures Value Asymp. Std. Approx. Tb Errora a. Not assuming the null hypothesis. b. Using the asymptotic standard wrongdoing assuming the null hypothesis. c. Based on commonplace approximation . As P0. 05 therefore we do not reject H0 Conclusion The test suggests that there is preference with regard to age. H0 People seek high quality lawn when paying the price HA People are willing to pay the price for any quality of lawn Case Processing Summary Cases Valid Missing Total Count Is there a limited availability of high quality lawn Total Yes No There are plenty of copies in the market Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 8. 791a 6 . 186 Likelihood Ratio 9. 176 6 . 164 Linear-by-Linear Association . 45 1 . 358 N of Valid Cases 90 a. 6 cells (50. 0%) have expected count less than 5. The minimum expected count is . 26. Symmetric Measures Value Asymp. Std. Approx. Tb Errora a. Not assuming the null hypothesis. b.Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation. pic As P0. 05 do not reject H0 Conclusion People seek high quality lawn when payin g the price H0 Sources of media hearing about exhibitions has increased attendance in exhibition in 2010 H0 Sources of media hearing about exhibitions has not increased attendance in exhibition in 2010 Significance Level 5% Test Statistic Chi-square test of independence Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 22. 05a 27 . 711 Likelihood Ratio 20. 282 27 . 819 Linear-by-Linear Association . 002 1 . 963 N of Valid Cases 90 a. 34 cells (85. 0%) have expected count less than 5. The minimum expected count is . 01. As p0. 05 therefore do not reject H0 Conclusion The data provides sufficient evidence that hearing from the given sources of media have lead to an increase in attending the exhibitions Conclusion / Recommendations for the ClientAfter conducting the research, we found that More and more women are attending lawn exhibitions are both year, the figure of exhibitors is increasing. Lawn is becoming formal way of dressing. Women keep the factors of price and quality when they go to purchase lawn suits. The best price range in which level best number of prospective buyers come is from Rs. 1,000 to Rs. 2,000. For promotion of lawn prints, Fashion TV and Style 360 can be used for advertisement as most of the target population watches it. Famous media persons (singers, models and actresses) should be hired to promote lawn. Television and Billboards play a pivotal role in reaching target audience. harmonise to most of the women, there are still numerous predicaments in quality of lawn which is being offered in Pakistan, therefore, KOHINOOR TEXTILES can come with better quality lawn and take on the demand The aforementioned conclusions are drawn after they were statistically proved and consequently, we recommend KOHINOOR TEXTILES to keep in view the findings of research with respect to women preferences, price sensitivity and quality consciousness and come up with new lawn prints so that their probability of success is i ncreased upto a large extent. Customer ecstasy & Loyalty Research Brand Research Customer Retention & deliver the goods Back Solutions Employee Research New Product Development Philosophy send for People Product